{"id":79172,"date":"2020-11-11T10:49:31","date_gmt":"2020-11-11T15:49:31","guid":{"rendered":"https:\/\/dronelife.com\/?p=79172"},"modified":"2020-11-11T10:53:15","modified_gmt":"2020-11-11T15:53:15","slug":"is-a-new-sony-drone-about-to-hit-the-market","status":"publish","type":"post","link":"https:\/\/dronelife.com\/2020\/11\/11\/is-a-new-sony-drone-about-to-hit-the-market\/","title":{"rendered":"Is a New Sony Drone About to Hit the Market? What We Know About Airpeak"},"content":{"rendered":"<p>The <a href=\"https:\/\/dronelife.com\/2020\/06\/23\/droneii-the-drone-market-from-2020-2025-five-key-takeaways\/\">marketplace of Commercial Off the Shelf (COTS) drones<\/a> may have a new player. \u00a0A new Sony drone could be in development, according to company teasers about a project Sony calls Airpeak.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/hK3kb3VWYgc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Details are very few. \u00a0A new section of the Sony website, <a href=\"https:\/\/www.sony.net\/airpeak\">Airpeak,<\/a> \u00a0appears to be a placeholder for future details about the new project. \u00a0 Sony says that the program will officially launch in the spring of 2021: they are currently looking for &#8220;partners in the professional space who can collaborate on the project,&#8221; according to the website.<\/p>\n<p>&#8220;Sony Corporation today announced that it has launched a new project for drones in the field of AI robotics,&#8221; says the company announcement.\u00a0&#8220;Sony has assigned the &#8220;Airpeak&#8221; brand to reflect its aspiration to contribute to the further evolvement and the creation of the unprecedented value through its imaging and sensing technology as well as 3R technologies (Reality, Real-time and Remote) in the drone area.&#8221;<\/p>\n<p>There are a few hints about the future market for Airpeak. \u00a0Phrases like &#8220;workflow efficiency and energy savings in the industrial sector&#8221; would indicate that Sony anticipates an enterprise customer base.<\/p>\n<p>Sony is a major world player in consumer products, with a long history in commercial grade cameras and other imaging products. Sony&#8217;s manufacturing expertise, worldwide distribution network, and global name recognition could make them a formidable competitor in the drone market.<\/p>\n<p>Sony&#8217;s announcement is the latest in a series of announcements from large companies, indicating that they may be increasing their investment in some segment of the drone market. \u00a0As drone hardware evolves and begins to be standardized, the drone industry may follow the development path of the automotive industry. \u00a0In the beginning of the autonomotive industry, hundreds of manufacturers competed in a wide variety of market segments. \u00a0As the industry grew and standardization took hold, the &#8220;number of active automobile manufacturers dropped from 253 in 1908 to only 44 in 1929, with about 80 percent of the industry\u2019s output accounted for by Ford, General Motors, and Chrysler,&#8221; <a href=\"https:\/\/www.history.com\/topics\/inventions\/automobiles\">says History.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The marketplace of Commercial Off the Shelf (COTS) drones may have a new player. \u00a0A new Sony drone could be in development, according to company teasers about a project Sony calls Airpeak. Details are very few. \u00a0A new section of the Sony website, Airpeak, \u00a0appears to be a placeholder for future details about the new [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":79240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2480,1543,3968,729,406,400,407,1],"tags":[13696,13700],"class_list":{"0":"post-79172","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-and-finance","8":"category-drone-news","9":"category-drone-news-feeds","10":"category-journalism","11":"category-media","12":"category-recent-posts","13":"category-real-estate","14":"category-uncategorized","15":"tag-sony-airpeak","16":"tag-sony-drone","17":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is a New Sony Drone About to Hit the Market - DRONELIFE<\/title>\n<meta name=\"description\" content=\"Is a Sony drone about to join the market? 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Principle at Spalding Barker Strategies. Has enjoyed working with and around the commercial drone industry for the last 10 years.\u00a0 \u00a0Attendance and speaker at Industry Events such as Commercial UAV, InterGeo, Interdrone and others.\u00a0 \u00a0Proud father of two. Enjoys karate, Sherlock Holmes, and interesting things.\u00a0 Subscribe to all things drone at DroneLife here. Email is Harry@dronelife.com.\u00a0\u00a0 Make Sure that you WhiteList us in your email to make sure you get our Newsletter.\u00a0 Editor1@dronelife.com.","sameAs":["http:\/\/www.dronelife.com","https:\/\/www.facebook.com\/harry.mcnabb","https:\/\/www.linkedin.com\/public-profile\/settings?trk=d_flagship3_profile_self_view_public_profile"],"url":"https:\/\/dronelife.com\/author\/harry-mcnabb\/"}]}},"featured_image_src":"https:\/\/dronelife.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-11-at-10.05.46-AM-e1605107967822.png","featured_image_src_square":"https:\/\/dronelife.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-11-at-10.05.46-AM-e1605107967822.png","author_info":{"display_name":"Harry McNabb","author_link":"https:\/\/dronelife.com\/author\/harry-mcnabb\/"},"jetpack_featured_media_url":"https:\/\/dronelife.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-11-at-10.05.46-AM-e1605107967822.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/dronelife.com\/wp-json\/wp\/v2\/posts\/79172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dronelife.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dronelife.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dronelife.com\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/dronelife.com\/wp-json\/wp\/v2\/comments?post=79172"}],"version-history":[{"count":0,"href":"https:\/\/dronelife.com\/wp-json\/wp\/v2\/posts\/79172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dronelife.com\/wp-json\/wp\/v2\/media\/79240"}],"wp:attachment":[{"href":"https:\/\/dronelife.com\/wp-json\/wp\/v2\/media?parent=79172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dronelife.com\/wp-json\/wp\/v2\/categories?post=79172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dronelife.com\/wp-json\/wp\/v2\/tags?post=79172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}